Stay up to date with digital marketing and industry news, tips and insights.
In the final post in our #SearchSecret7 blog series for partner agencies, we look at the best and worst SEO practices, the importance of working with an ethical search agency and how search fits into the digital marketing mix.
Lost in acronyms? Understand what a conversion rate is and learn what is conversion rate optimisation (CRO) with our helpful guide
In the fifth instalment of the #SearchSecret7 series, learn how to make small ad budgets go further with cleaver research & planning.
An SEO checklist to maximise a website's potential on search engines, our simple checklist will have you updating and tracking your websites performance in no time.
The relationship between Digital PR & SEO can be mutually beneficial. Discover SEO tools that can provide insights into your PR strategy.
As part of our #SearchSecret7 series, read our latest tips on how to prioritise and make the most of your digital marketing spend across your campaigns.
A guide for search marketing to help with jargon-busting helping marketing agency partners get to grips with search
Average position will no longer be reported on from September 2019. This follows the introduction of ‘Search Top IS’ &‘Search Absolute Top IS’.
We look at important steps & advice on lead management and nurturing to ensure that bringing a potential customer through the pipeline is a seamless process.
We may already be a few weeks into 2019, but there is still time to think about a new year’s resolution for your PPC campaigns
2019 promises to continue PPC trends of 2018, with new ones sure to emerge. But what should we be looking out for in 2019?
LinkedIn data, a user’s company, job function, and industry, will now be able to use this for Bing search campaigns.
Give your visitors the best experience when visiting your website by understanding how SEO and UX can work together
Debating signing up for SEO consultancy & aren't sure if you can achieve the same thing yourself with the use of an SEO tool? Read our handy guide first...
After 18 years as the Google AdWords brand, Google announced, as part of a holistic streamlining process, that they are rebranding their PPC platform to Google Ads.
Google seems to be trialling a significant change to the search engine results page (SERP) with the change from pagination to a ‘More Results’ option. This would mean that ‘appearing on page one’ may no longer be a credible KPI. This change has been confirmed by Danny Sullivan of Google on Twitter.
Sophie Wilson, CEO & Founder of communications agency Tuesday Media, gives her thoughts on what this year has in store for brands from a PR perspective.
As we enter 2018, what learnings and key insights can we take from 2017 and what we can we expect from SEO for the year ahead? Read our SEO predictions and top tips.
Google have responded to major brands pulling their advertising from YouTube and Google's Display Network. Find out more here.
PPC advertising news and updates from 2016 and trends in digital marketing for 2017.
When you’re working on a PPC account day-in day-out sometimes things can slide through the cracks, make sure you run a PPC audit to go back and cover the basics.
Writing content that's engaging to the reader can be difficult. At Search Seven, we have 7 tips for writing content to kick start your content strategy
After the Penguin and Panda Algorithm updates, experts came together at BrightonSEO to answer what everyone was wondering, is SEO Dead?
Interflora's SEO activity resulted in a penalty from Google and saw their rankings 'wilt', but what does this mean for the future of advertorial?
Google announced last week that’s it is changing its approach to paid search campaigns, from now on all new campaigns are to be created as Adwords Enhanced Campaigns.
Google are integrating more varied types of content into their SERP’s, So just why are videos such valuable tools to search engine rankings?
With more and more sites being penalised by Penguin and Panda updates, now is the perfect time for new businesses to create a website, which is ‘animal’ friendly from the word go!
With so many users on tablet devices, our 5 tips on how to keep your site tablet search friendly can help optimise your search marketing strategy
Content marketing has become an incredibly important tactic for SEO over the past few years. Check our latest article on Top Tactics to look out for in 2013
Increase your Organic visibility with our 7 SEO tips covering everything from Keyword Research, competitor analysis to creating engaging content