Google Analytics Event Tracking
Understanding how users interact with your website is key to making informed decisions. Google Analytics' Event tracking allows you to see what’s working, where users drop off, and how they engage with key elements.
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What is Event Tracking in Google Analytics (GA4)?
Every click, scroll, or interaction on your site tells a story and Google Analytics (GA4) is there to capture them all, treating every user interaction as an ‘event’.
This goes a step further with ‘Key Events’ (previously known as ‘Conversions’) which are events you deem as crucial or ‘key’ to your organisation.
Google Analytics 4 enables some event data collection by default (such as session_start or first_visit) but it’s the implementation of bespoke event tracking that really gives you a complete picture of how users behave, allowing you to refine your marketing strategy and improve website (and app) performance.
Without event tracking, it’s impossible to know:
- Are users completing key actions, like form submissions or purchases?
- Do users engage fully with the content you are creating?
- Where are visitors dropping off in the conversion funnel?
- Which CTAs, buttons, or links are driving engagement?
GA4 Event Tracking Support
Tracking events in GA4 is crucial for understanding not only how engaged users are on your website but also how engaged they are with your marketing.
As a digital search marketing agency running professional SEO, paid social and paid search services, we know what to track and have the know-how on how to set this up effectively so that you can accurately measure the impact and ROI of your campaigns.
This understanding then allows you to make informed and confident decisions, steering the ship based on sturdy and reliable data that matters most to your business.
How We Work
Defining Key Events
Identifying which user interactions matter most to your business or organisation.
Implementing Tracking
Setting up Google Analytics events tracking for clicks, form submissions, video plays, and more.
Testing & Validation
Ensuring accurate data collection through rigorous testing.
Reporting & Insights
Helping you understand your GA4 data and how to apply it to make informed decisions.
GA4 Set Up & Audits
GA4 not up and running yet? No problem, we are here to help. Our team can support you with setting up your GA4 account or audit your existing set up to ensure best practices are being met and data is accurately collected.
We also provide training across Google Analytics 4, Google Tag Manager and more, enabling your team to grow in confidence and skill when it comes to setting up and actioning key GA4 and GTM actions.
Get in touch.
Let’s chat today about how we can assist you with Google Analytics 4 event tracking and more!
For new business:
Book a meeting with Harley
For partner enquiries:
Book a meeting with Gav