Charity

Digital marketing plays an essential role for charities, increasing fundraising activities, building a volunteer pool and raising awareness for your cause.

Whether you need to spread the word about an event, boost donations or simply elevate knowledge on your charity, PPC and SEO should be at the forefront of your marketing strategy.

With budgets fully dependent on fundraising and grants, ensuring money spent effectively is paramount. Using PPC, a cost-effective marketing channel, you can target users with an affinity with your charity or cause, and drive new engagement onto the website, as well as drive conversions in the form of the key goals that you have chosen.

In addition to PPC, you may want to consider a robust SEO strategy, that targets users that are actively looking for a charity or your cause and is also cost effective.

Due to the private nature of search people are very honest about sensitive subjects, whether medical, financial or relationship concerns. Using this anonymous data you can gain a greater understanding of your potential audience, and using SEO, make sure your site is visible to help address their anxieties or problems.

Search Seven has a strong track record of helping charities achieve their goals through PPC and SEO consultancy, including Rockinghorse (their flagship charity), RISE, Group B Strep, Sussex Beacon, Chestnut Tree House, World of Books and Together Co.

Beyond Sussex, we've also worked with national and global charities such as Bowel Cancer UK, Leukaemia UK, National Numeracy, Crohn's and Colitis, London’s Air Ambulance, and Mind. Check out these and other charities we have supported on our Digital Marketing For Charities page.

Using industry-leading techniques, we’ve helped charities such as Avert achieve a 466% increase in clicks and a 1200% increase in click-through rate, with a few others mentioned below.

Not only do we love supporting charities with their digital marketing, but we have also raised over £150,000 for charity via our own fundraising activities and direct donations, supporting over 60 charities on our journey so far!

Get in touch with us to discuss your search requirements and chat about how we can elevate your online presence.